Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Pardot Lightning Email Builder—love it or loathe it
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Pardot | MC Account Engagement
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Pardot Completion Action Enhancements, Summer 22
Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.
Apple’s Mail Privacy Protection and which engagement metrics matter most
What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...
Pardot segmentation—static, dynamic and test lists
One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Salesforce Campaign Attribution Models and Campaign Reporting
Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.
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Pardot Lightning Email Builder—love it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Pardot Completion Action Enhancements, Summer 22
Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.
Apple’s Mail Privacy Protection and which engagement metrics matter most
What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...
Pardot segmentation—static, dynamic and test lists
One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Salesforce Campaign Attribution Models and Campaign Reporting
Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.
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