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Email marketing

Best email template builders for email production

Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

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Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

Email template builder: External vs. Pardot

There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.

Pardot email template basics

Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...

Pardot Email Preference Center

Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)

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