Email marketing

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.

Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.