Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. Weāll also go over campaign attribution models and how to use them to gauge marketingās true impact on your campaigns.
Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform āwinsā on any particular feature/issue.
We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.
You probably bought Pardot (and maybe HubSpot) only to find that youāre not getting enough value.
Youāre heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?
How to reduce mailableĀ prospects in Pardot so you don’t need to buy more prospects from Salesforce.
There are two types of UTMs available in Marketing Cloud: native and custom.
Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. Weāll also go over campaign attribution models and how to use them to gauge marketingās true impact on your campaigns.
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