Free download: āMarketing Automation & CRM Platform Migration Checklistā
Free download: āMarketing Automation & CRM Platform Migration Checklistā
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Data management
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
Quick Tip: Syncing HubSpot with Salesforce Do Not Email
If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you donāt want to map the āMarketing contact statusā field directly to Salesforceās āDo Not Emailā (DNE) field; those fields will not sync the proper values based on how they are intended to work.
Top 10 most common marketing automation problems organizations face
We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.
Campaign member status not appearing in Pardot
Many users have noticed that, even though theyāve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Maintaining Pardot data integrity with Everest
Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.
How to reduce mailableĀ prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailableĀ prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospectās location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
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Using Form Journeys to consolidate form processing
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
HubSpot vs. Pardot comparison…which one is better?
Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform āwinsā on any particular feature/issue.
Top 10 most common marketing automation problems organizations face
We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.
Is this your story? Youāre not getting enough value from your marketing automation & CRM platforms.
You probably bought Pardot (and maybe HubSpot) only to find that youāre not getting enough value.
Youāre heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?
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Free download: āMarketing Automation & CRM Platform Migration Checklistā
Free download: āMarketing Automation & CRM Platform Migration Checklistā
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
Quick Tip: Syncing HubSpot with Salesforce Do Not Email
If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you donāt want to map the āMarketing contact statusā field directly to Salesforceās āDo Not Emailā (DNE) field; those fields will not sync the proper values based on how they are intended to work.
Top 10 most common marketing automation problems organizations face
We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.
Campaign member status not appearing in Pardot
Many users have noticed that, even though theyāve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Maintaining Pardot data integrity with Everest
Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.
How to reduce mailableĀ prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailableĀ prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospectās location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
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