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Pardot Managed Services

Optimization, Consulting, and Administration

for Pardot Marketing Automation

Our Pardot Managed Service plans include strategic and tactical elements to optimize platforms and processes for driving more ROI from your marketing efforts and Pardot. No annual contracts required.

STANDARD

The Standard plan gives organizations the hours needed for optimizing the fundamentals of Pardot.
from $3,655/m
  • Pardot Managed Services
  • 20 hours/month
  • Form creation
  • Custom fields
  • Monthly meetings with Pardot consultant
More

PLUS

Our most popular plan, the Plus plan allows organizations to not only optimize platform fundamentals, but to make a noticeable impact on their marketing automation set up and processes.
from $5,100/m
  • Pardot Managed Services
  • 30 hours/month
  • Email template creation
  • Autoresponders
  • Monthly meetings with Pardot consultant
More

BUSINESS

The Business plan gives organizations the time needed to employ more robust automation solutions, and to integrate them with campaigns and daily marketing tasks.
from $6,460/m
  • Pardot Managed Services
  • 40 hours/month
  • Automations/journeys
  • Training
  • Monthly meetings with Pardot consultant
More

ENTERPRISE 60

Suitable for complex organizations requiring strategy and systemization for deeper platform optimization.
from $9,180/m
  • Pardot Managed Services
  • 60 hours/month
  • Data management
  • Campaign optimization
  • Customer journey management
  • Access to our proprietary methodologies
  • Working sessions with a senior Pardot consultant
More

ENTERPRISE 80

Enterprise plan clients work directly with a senior level consultant on their marketing needs.
from $11,560/m
  • Pardot Managed Services
  • 80 hours/month
  • Workflow diagrams
  • Lead management
  • More face time
  • Access to our proprietary methodologies
  • Working sessions with a senior Pardot consultant
More

ENTERPRISE 100

Enterprise plan clients can expect more real-time interactions, expert guidance, and hands-on execution.
from $14,025/m
  • Pardot Managed Services
  • 100 hours/month
  • Data and lead management
  • Complex Engagement Studio journeys
  • Prospect Lifecycle and Persona management
  • Access to our proprietary methodologies
  • Working sessions with a senior Pardot consultant
More
Every Managed Service plan has essentially the same features except for the allocated hours!

Work items shown are typical representatives only. Due to more time allocated, Enterprise plans have more focus time from a Senior Consultant and allow time to dive into deeper optimization.

Our Pardot Managed Services pricing is based on the number of hours per month selected and the duration of your up-front commitment.

Plans with fewer hours per month are typically suitable for small to mid-level organizations needing to set up and optimize Pardot to make their marketing efforts more effective. Plans with more hours per month are typically suitable for enterprise organizations needing end-to-end customer journey management and revenue attribution with Pardot and Salesforce.

Commit to more months up-front for Duration Discount

Bulk discount rates are available for each plan when you purchase a qualifying number of months up-front. Minimum order commitment is an initial 3 months. Plans go month-to-month after initial commitment until canceled.

Duration Discount based on initial number of months committed:
  • Commit to 6 months and get 5% off
  • Commit to 9 months and get 10% off
  • Commit to 12 months or above and get 15% off
How Managed Services Works

Managed Services from Optimal Business Consulting are designed for organizations interested in maintaining an ongoing competitive advantage through month-to-month access to award-winning expertise, strategy and best practice guidance, plus hands-on administration and optimization, support and training.

We get together via web conference at the start of each month to work out priorities and milestones. Throughout the month, our experts execute on agreed upon tasks. We also review task status and agree priorities for the upcoming month as a ‘monthly sprint’. This provides a sort of Agile project management method of addressing current priorities.

There are no annual contracts required. Start with an initial three-month Pardot Managed Services commitment then continue Managed Services month-to-month for as long as you continue to realize value. Cancel at any time after the initial three-month period.

What's Included in our Managed Services

Strategic & Tactical

All of our Managed Services plans include both Strategic & Tactical elements (actual work items determined each month):

  • Initial Discovery Call
  • Pardot & Salesforce Consulting
  • Best Practice & Strategic Guidance
  • Salesforce & Pardot Platform Setup
  • Salesforce/Pardot Connector Configuration
  • Pardot User Setup
  • Pardot & Salesforce Connected Campaign Setup
  • Pardot Custom Fields
  • Salesforce Custom Fields
  • Display Pardot Data within Salesforce
  • Custom Lead Scoring Setup
  • Prospect Grading & Profiling
  • Define & Diagram MQL Journey and Lead Flow Management
  • Create Branded Email Template
  • Form Email Autoresponder
  • Process & Systems Development
  • Pardot/Salesforce Platform Implementation
  • Pardot/Salesforce Platform Administration
  • Pardot/Salesforce Platform Optimization
  • Pardot Web Forms & Form Handlers
  • Create Gated Content Form for Gated Downloads
  • Segmentation Lists
  • Custom Redirects (tracking links)
  • Pardot Status & Strategy Meetings
  • Pardot Marketing Asset Creation (forms, email templates, fields, journeys, etc.)
  • Pardot & Salesforce Lead Flow Management
  • Campaign Set Up and Guidance
  • Pardot & Salesforce Training
  • Pardot & Salesforce Support
  • Project Management
  • Analytics / Reports / Dashboards
  • Resource Library of 40+ Original-Authored Pardot & Salesforce Help Documents

For more details on what our Managed Service plans contain please select the individual plan on this page to learn more!

Providing OUTCOMES and VALUE
Managed Services is sold on a ’value’ basis, meaning we don’t commit a specific number of hours to work, but we provide value and achieve goals each month to make sure you are getting your money’s worth. We’re so confident that you’ll love the value you’ll receive that we don’t require annual contracts.
 
We will however target the allocated hours per month effort depending on your service plan, the complexity, effort required, and the skill level or certifications required to perform the tasks during any given monthly ’sprint’.

Not the right time for Managed Services?

If Managed Services isn’t the right fit for you right now, we also offer numerous one-time à la carte options.

Add Platforms
Our Managed Services help you to keep getting the most out of your tech stack—Pardot, Salesforce, WordPress and more. Pardot Managed Services is our core offering, but we can also extend that to provide Salesforce Managed Services, and even WordPress Managed Services.

If you wish to add Salesforce Managed Services to your plan, we’ll ascertain how much effort should go towards Pardot and how much effort towards Salesforce. You determine the allocation; we agree together on the tasks.

Just get in touch and request additional platform support to start the discussion.

What is Managed Services?
Managed Services is the practice of outsourcing business administration, operations and management to a third party, often whose sole or primary focus is the services being outsourced. While the term managed services most commonly refers specifically to managed IT services, our Pardot and Salesforce Managed Services go beyond the standard IT aspect to include other areas, such as marketing and product training. All of our consultants are Pardot certified, with several years of Pardot experience. We can help you with campaign set up or management, or troubleshoot ones that aren’t performing as you’d like. We’ll work alongside your team, however big or small, to enable you to get the most out of your technology stack, whether it’s Pardot, Salesforce or both.
Why do I need Managed Services?
Relying on in-house staff to quickly learn and/or maintain technology systems can be a costly and time-consuming. Marketing’s workload is frequently heavy and often deadline driven, leaving them with little bandwidth to go beyond gleaning the basics of complex marketing automation systems such as Pardot.

Systems that are hurriedly set up can often result in more administrative time later on, when common mistakes, such as poorly constructed automation rules or scoring categories, are located and rectified. Managed Services take the pressure off your employees and keep them focused on their daily work. They also make your marketing expenses more predictable, because you select the number of hours needed each month.

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