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HubSpot vs. Pardot comparison…which one is better?
Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform āwinsā on any particular feature/issue.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Pardot Sandbox (Salesforce Marketing Cloud Account Engagement Sandbox) Requirements, Limitations, and Considerations
Which test environment should you use: Pardot Sandbox, Pardot Demo Org, Pardot Dev Org? We outline some things to take into account and highlight some of the main differences between testing environments so that you can make the best decision on which type of testing environment or āplaygroundā will work best for your needs.
More precise wait times in Pardot Winter ā24 Release
Engagement studio has shorter email wait times, but are they short enough? Does the Winter ’24 Release give you enough delay time options?
Using Form Journeys to consolidate and automate form processing using Pardot marketing automation
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Free download: āMarketing Automation & CRM Platform Migration Checklistā
Free download: āMarketing Automation & CRM Platform Migration Checklistā
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
Quick Tip: Some lesser known HubSpot limits and constraints
How many emails can you send per month with HubSpot? What is the limit on the number of HubSpot campaigns and workflows?
Notable Pardot enhancements of the Summer ā23 Release
Our notable Pardot enhancements include the new Optimizer and the ability to use external actions with all completion actions.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
Salesforce reintroduces recently culled opted out sync behavior
As of June 13 users can select from three opted out sync behavior: Use Salesforceās, Use Account Engagementās or Use the most recently updated field
Pardot Managed Services Case Study | Byte Software — Optimal Business Consulting
Byte Software, a mortgage technology company, wasnāt extracting the most from their marketing automation system and needed onboarding help with their Pardot instance. OBC had the knowledge and experience to get Byte Software where they needed to be with Pardot.
Quick Tip: Syncing HubSpot with Salesforce Do Not Email
If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you donāt want to map the āMarketing contact statusā field directly to Salesforceās āDo Not Emailā (DNE) field; those fields will not sync the proper values based on how they are intended to work.
Pardot Tracking & Consent JavaScript API
Pardot addresses cookies consent, privacy & security issues with its new API. Set up specific countries for GDPR & where the banner appears.
Trending
Using Form Journeys to consolidate and automate form processing using Pardot marketing automation
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
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Trending Posts
Using Form Journeys to consolidate and automate form processing using Pardot marketing automation
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
HubSpot vs. Pardot comparison…which one is better?
Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform āwinsā on any particular feature/issue.
Pardot Posts
Pardot Sandbox (Salesforce Marketing Cloud Account Engagement Sandbox) Requirements, Limitations, and Considerations
Which test environment should you use: Pardot Sandbox, Pardot Demo Org, Pardot Dev Org? We outline some things to take into account and highlight some of the main differences between testing environments so that you can make the best decision on which type of testing environment or āplaygroundā will work best for your needs.
More precise wait times in Pardot Winter ā24 Release
Engagement studio has shorter email wait times, but are they short enough? Does the Winter ’24 Release give you enough delay time options?
Using Form Journeys to consolidate and automate form processing using Pardot marketing automation
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Free download: āMarketing Automation & CRM Platform Migration Checklistā
Free download: āMarketing Automation & CRM Platform Migration Checklistā
Does migrating marketing automation or CRM platforms actually pay off?
Are you thinking about migrating Marketing Automation or CRM platforms and wondering if itās worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our āMarketing Automation & CRM Platform Migration Checklistā Google Sheet as a valuable resource to give you some things to consider before making the jump.
Notable Pardot enhancements of the Summer ā23 Release
Our notable Pardot enhancements include the new Optimizer and the ability to use external actions with all completion actions.
How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
Quick Tips
Quick Tip: Some lesser known HubSpot limits and constraints
How many emails can you send per month with HubSpot? What is the limit on the number of HubSpot campaigns and workflows?
Quick Tip: Syncing HubSpot with Salesforce Do Not Email
If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you donāt want to map the āMarketing contact statusā field directly to Salesforceās āDo Not Emailā (DNE) field; those fields will not sync the proper values based on how they are intended to work.
Pardot now says Account Engagement
If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.
Quick Tip: How to tell if you are using Pardot Classic or Pardot Lightning
Pardot App or Pardot Lightning? That is the question. For all Marketing Cloud Account Engagement (Pardot) users out there whoāve maybe recently started working with Pardot or who's organization recently enabled Pardot Lightning, and who arenāt familiar with the...
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
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