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Featured Articles
Best Practice: Salesforce and Pardot campaign setup
Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Job Posting: HubSpot Consultant / HubSpot Expert (fractional/freelance/remote)
Job Posting: Pardot Consultant / Pardot Expert (remote U.S. based). Are you interested in supplementing your current role with ad-hoc gig consulting Pardot work? Must have hands-on 2-5 years of Pardot experience, preferably including several Pardot projects and at least 1-2 initial platform stand ups. Experience implementing and optimizing Pardot, plus some Salesforce experience.Must be good communicator, and responsive to task requests. Client facing skills not required but helpful. U.S. based or Mountain Time zone not required but helpful. Some training will be provided.
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Pardot Posts
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
Maintaining Pardot data integrity with Everest
Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.
Quick Tips
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Quick Tip: Some lesser known Pardot and Salesforce limitations
Quick Tip: Some lesser known Pardot and Salesforce limitations
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
All Articles
Best Practice: Salesforce and Pardot campaign setup
Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Job Posting: HubSpot Consultant / HubSpot Expert (fractional/freelance/remote)
Job Posting: Pardot Consultant / Pardot Expert (remote U.S. based). Are you interested in supplementing your current role with ad-hoc gig consulting Pardot work? Must have hands-on 2-5 years of Pardot experience, preferably including several Pardot projects and at least 1-2 initial platform stand ups. Experience implementing and optimizing Pardot, plus some Salesforce experience.Must be good communicator, and responsive to task requests. Client facing skills not required but helpful. U.S. based or Mountain Time zone not required but helpful. Some training will be provided.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
Pardot email template basics
Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.
Maintaining Pardot data integrity with Everest
Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Quick Tip: Some lesser known Pardot and Salesforce limitations
Quick Tip: Some lesser known Pardot and Salesforce limitations
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