If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.
If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.
Pardot App or Pardot Lightning? That is the question. For all Marketing Cloud Account Engagement (Pardot) users out there who’ve maybe recently started working with Pardot or who's organization recently enabled Pardot Lightning, and who aren’t familiar with the...
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Quick Tip: Some lesser known Pardot and Salesforce limitations
There are two types of UTMs available in Marketing Cloud: native and custom.
Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform ‘wins’ on any particular feature/issue.
We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.
You probably bought Pardot (and maybe HubSpot) only to find that you’re not getting enough value.
You’re heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
There are two types of UTMs available in Marketing Cloud: native and custom.
If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.
If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.
Pardot App or Pardot Lightning? That is the question. For all Marketing Cloud Account Engagement (Pardot) users out there who’ve maybe recently started working with Pardot or who's organization recently enabled Pardot Lightning, and who aren’t familiar with the...
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Quick Tip: Some lesser known Pardot and Salesforce limitations
There are two types of UTMs available in Marketing Cloud: native and custom.
Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
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