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Pardot (MCAE)

Pardot grades and scores

Pardot grades and scores

Your marketing efforts are paying off and you're generating prospects in Pardot. Now it’s time to take it past the top of the marketing funnel. How do you qualify Pardot leads to determine which ones should be forwarded on to sales? And which ones should perhaps...

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Pardot grades and scores

Your marketing efforts are paying off and you're generating prospects in Pardot. Now it’s time to take it past the top of the marketing funnel. How do you qualify Pardot leads to determine which ones should be forwarded on to sales? And which ones should perhaps...

Pardot vs. Act-On: Feature comparison

In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.

Where’s my snippet?!

If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.

Our favorite MCAE (Pardot) features

Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.

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