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Based in Colorado U.S.A. serving the entire global Pardot / HubSpot / Salesforce community.

Blog

Quick tip: Pardot app now says Account Engagement

If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.

HubSpot vs. Pardot…which one is better?

Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform ‘wins’ on any particular feature/issue.

Quick Tip: How to tell if you are using Pardot Classic or Pardot Lightning

Pardot App or Pardot Lightning? That is the question. For all Marketing Cloud Account Engagement (Pardot) users out there who’ve maybe recently started working with Pardot or who's organization recently enabled Pardot Lightning, and who aren’t familiar with the...

Top 10 most common marketing automation problems organizations face

We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.

Is this your story? You’re not getting enough value from your marketing automation & CRM platforms.

You probably bought Pardot (and maybe HubSpot) only to find that you’re not getting enough value.
You’re heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?

What is AMPSEA?

AMPSEA is a Pardot acronym that stands for ‘allow multiple prospects with the same email address’. See how it can affect your marketing & CRM

Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link

If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...

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