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Based in Colorado U.S.A. serving the entire global Pardot / HubSpot / Salesforce community.

Blog

Salesforce reintroduces recently culled opted out sync behavior

As of June 13 users can select from three opted out sync behavior: Use Salesforce’s, Use Account Engagement’s or Use the most recently updated field

Quick Tip: Syncing HubSpot with Salesforce Do Not Email

If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.

Pardot Tracking & Consent JavaScript API

Pardot addresses cookies consent, privacy & security issues with its new API. Set up specific countries for GDPR & where the banner appears.

Pardot now says Account Engagement

If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.

HubSpot vs. Pardot comparison…which one is better?

Is HubSpot better than Pardot? We rate each feature with a one to five star importance rating to give a quick visual indication of which platform ‘wins’ on any particular feature/issue.

Quick Tip: How to tell if you are using Pardot Classic or Pardot Lightning

Pardot App or Pardot Lightning? That is the question. For all Marketing Cloud Account Engagement (Pardot) users out there who’ve maybe recently started working with Pardot or who's organization recently enabled Pardot Lightning, and who aren’t familiar with the...

Top 10 most common marketing automation problems organizations face

We’ve been in Marketing Automation for about 10 years, and have focused on Pardot Consulting for 7 of those years. So we’ve worked with a lot of clients and have seen several of the same struggles that are common to almost all organizations with regard to their marketing automation and CRM platforms.Below is a list of the Top 10 most common marketing automation problems that we see.

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