Who We Are
I currently work as an independent consultant/contractor,
and Optimal Business Consulting is my company, and this is my website/blog.
As a Salesforce Partner and HubSpot Expert, Jeff Kemp of Optimal Business Consulting specializes in Salesforce Pardot Marketing Automation (MCAE Marketing Cloud Account Engagement), CRM, HubSpot Marketing, Sales CRM, CMS, and Operations Hub Consulting, along with some WordPress.
What Makes Working With *Me* Different
With over 50 client engagements Optimal Business Consulting features a Senior Certified Pardot Marketing Automation Consultant with several years of experience and with specific focus on using a consultative approach to optimize the Pardot Marketing Automation platform to put effective lead management and nurturing systems in place using automation and proven best practices.
Sr. Salesforce Certified Pardot Consultant
Over 9 years experience setting up & optimizing Pardot
30 years Marketing / Marketing Management
8 years Salesforce Sales Cloud Consulting
HubSpot Expert
18 years remote consulting
17 years WordPress Expert (web dev & design)
15 years Sales / Sales Management
Starting by collecting business requirements and asking questions, I’m able to fully understand business needs and how they relate to desired key outcomes and performance measurements.
I can provide platform-specific technical recommendations and hands-on execution with delivery support to ensure a successful implementation.
I work by integrating CRM, marketing, sales, and web solutions to generate highly qualified sales leads, improve lead-to-sales conversion, and build customer loyalty by using technology and systemized processes to automate everything to help scale your business.
I’ll work with you and your team to do discovery and provide new process improvement opportunities, and in many cases will diagram processes out for a clear picture and understanding of what is or should be happening.
During implementation I can provide several valuable authored documents and process diagrams as needed which we can walk through together that will help facilitate understanding of Pardot or HubSpot features and recommended best practices, and which will assist in the process and get everyone on the same page with regards to data architecture, goals, campaign process, task sequence, responsibilities, expectations, timelines, etc.
Typically, for new implementations you’ll have your first campaigns running within 45-60 days and the full onboarding process completed within 60-90 days (depending on the package/plan selected).
I work with Pardot and HubSpot end user organizations of all sizes, plus we often work with Salesforce Partners and Solution Providers as their Pardot Expert.
Jeff Kemp’s Strengths, Experience, & Service Areas
Below are highlights of my strengths, experience, and service areas for your consideration:
SUMMARY OF SERVICE AREAS
| Consulting | CRM |
| Client Engagement | CMS |
| Marketing Automation | SEO |
| MOPs/RevOps | No-code/low-code tools |
| Email Marketing | Automation Workflows |
| Copywriting/Messaging/Editorial Calendars | Digital Marketing |
| Campaign Management | Pay-per-click (PPC) |
| Sales Enablement | Graphics/Printing |
| Data Management | Trade Shows/Events |
DETAILS
Consulting Experience (17 years)
- Client Engagement
- Discovery, project scoping SOWs, proposals, roadmapping, client facing meetings, client account management, strategic advisory, diagraming solutions, hands-on execution, project management, business development, contracts, vendor management, team management, financials, etc.
- Worked white label as Sr. Pardot Consultant under a dozen Salesforce Partners (and a couple HubSpot Partners) with their clients
- Led over 50 combined Pardot, Salesforce, and HubSpot consulting engagements
- Marketing Automation & MOPs/RevOps
- Tool selection advisory, set up, optimization, architecting processes, diagraming solutions, lead generation, lead acquisition, data capture, data management, integrations, lead scoring, lead lifecycles, MQLs/SQLs, lead management, segmentation, data management, customer journey mapping, lifecycle marketing, automation workflows, form management, nurturing programs, email marketing, campaign management, email templates, landing pages, marketing copy/content, platform audits, administration, attribution tracking, clean up legacy data & processes, platform migrations, training, support, analytics/dashboards/reports
- Core Platforms
- Certified Salesforce Pardot Consultant (Marketing Cloud Account Engagement) (9 years)
- HubSpot
- Act-On
- ActiveCampaign
- Ontraport
- (Interested in crossing over and learning/gaining more experience: HubSpot, Braze, Customer.io)
- CRM
- Tool selection advisory, set up, optimization, lead management, lifecycle management, workflows, platform audits, administration, platform migrations, training, support; declarative including fields, layouts, custom record types, users, assignment rules, permissions, campaigns, Flows, escalation rules, reports/dashboards, ETL/data management, custom objects, platform adoption, etc.
- Core Platforms
- Salesforce Certified Administrator (3 years)
- Salesforce Partner (8 years)
- HubSpot (2 years / HubSpot Solution Partner 2023)
- Others
- CMS
- Tool selection advisory, website management/administration, content management, form management, page speed, SEO, conversion optimization, landing pages, platform migrations, project management, training, support
- Web development, HTML, CSS, SEO etc. (17 years)
- Core Platforms
- WordPress (17 years / expert)
- HubSpot CMS
- Wix
- Squarespace
- (Interested in crossing over and learning/gaining more experience: Webflow)
- Sales Enablement
- ICP definition
- MQL/SQL definition
- Sales Process
- Lead management
- Sales Automation
- Cold email outreach
- No-code/low-code tools
- Tools/services/products advisory
- Core Platforms
- Airtable (4 years)
- SmartSuite
- ClickUp (8 years)
- Others
- General Experience
- Marketing (30 years)
- Email Marketing
- Copywriting/messaging
- Editorial Calendars
- Web
- Graphics
- Printing
- Pay-per-click (PPC)
- Social Media
- Trade Shows/Events
- Team recruitment
- Sales (18 years)
- Inside and outside sales
- Domestic and international travel
- Team recruitment
- Software Product Management (4 years)
- Marketing (30 years)
- Certifications
- Pardot Marketing Cloud Account Engagement Consultant (9 years)
- Pardot Marketing Cloud Account Engagement Specialist (9 years)
- Salesforce Certified Administrator (SCA) (3 years)
- Salesforce Partner (8 years)
- HubSpot Solution Partner (1 year)
- HubSpot Marketing Hub Implementation (2 years)
- SmartSuite Consultant Certification (2 years)
- ClickUp Expert Certification (3 years)
LinkedIn profile: https://www.linkedin.com/in/jeffkemp1/
Resume: https://link.optimalbusinessconsulting.com/jeff-kemp-resume
Website: https://OptimalBusinessConsulting.com
Blog: https://OptimalBusinessConsulting.com/blog
Schedule a call: https://OptimalBusinessConsulting.com/calendar
Meet the Founder
Jeff’s Bio
Jeff has developed several industry leading and proprietary methodologies proven to enhance and extend the out-of-the-box functionality of Pardot to provide much more value and ROI from Pardot and Salesforce.
Jeff Kemp | Marketing Automation & CRM Consultant
Hire me! I’m the Founder of Optimal Business Consulting, but I'm also an Independent Contractor currently available for short or long term projects: C2C/1099/Contract/C2H/W2 p/t.
Brief intro about Jeff Kemp (Owner) - Watch Video:
With 30 years of marketing and sales experience I’ve been laser targeted on Marketing Automation for 10 years, over nine of those as a Salesforce Certified Pardot Account Engagement Consultant, and Certified Salesforce Administrator. I'm also a HubSpot and WordPress expert.
With each organization and project that I’m involved with I work hard to understand and solve their problems, and architect processes for effective lead management and nurturing systems that will improve marketing and sales efforts.
Don’t just take my word for it
Read what my clients have to say. Check out this latest case study with California-based Byte Software.
I’m just absolutely thrilled with what we accomplished in such a short time.
"Thank you for all you do for ADF. We are seeing improvement in year to date numbers for email cultivation. The revenue is up 67% and the number of gifts up 90%.”
"OBC checked all the boxes for us. The flexibility of their pricing plans was also a big plus for our needs. I couldn’t be happier with the results. We got everything I'd hoped for done in about half that time, which allowed us to really dive into some more advanced Pardot work. I’m just absolutely thrilled with what we accomplished in such a short time."
“Jeff is a consummate professional and understands the sensitive database and sync interactions between Salesforce and Pardot better than most "experts" in the field. He was instrumental in the system ops setup at Roostify, working cross-functionally with sales, marketing and operational leadership to ensure the lead funnel was fully optimized. I wouldn't hesitate to recommend Jeff for any marketing automation task.”
“Your level of knowledge has been great from a consulting side because you understand how we work. You've been able to understand our challenges with unique solutions based on your knowledge of how each different platform works and how they can potentially work together. While you are remote you seem to be pretty responsive to be able to get things done when we need it.” -->Client Video Testimonial
“Jeff and Optimal Business Consulting helped us think through the strategy for our lead generation process. From connecting our Salesforce and Pardot instances, mind mapping our MQL journeys, and training our employees, Jeff became a member of our marketing team. I am happy to recommend him as a Salesforce expert for those looking to think through a strategy and implement the technology to make it possible.”
Client Testimonial by
Kate Van Gorden, Marketing Manager | Syncroness
We worked on a Pardot and Salesforce Managed Services agreement with Syncroness for about 8 months helping to align their Lead Management processes between Marketing and Sales, and to demonstrate marketing influence via ROI reporting on net new revenue from lead generation marketing efforts.
Characteristics
I’m a passionate, process-driven, tech-savvy marketing and business professional, based out of Colorado U.S.A..
I have deep domain experience in technology, marketing, business, and technology stacks to get things done. My many years of experience within marketing, business, marketing automation, and specifically the Salesforce ecosystem (Pardot / Marketing Cloud Account Engagement, Sales Cloud, etc.) along with an ‘always learning’ attitude and modern, data-centric technology driven approach provides my customers with the competitive edge they need and the opportunity to grow!
I’m expert at my craft, and when I don’t know something, I become expert fast! I’m able to make tough decisions, own up to mistakes, and above all, find solutions to problems.
Why Do I Do What We Do?
Salesforce is the number one online business tool of choice for CRM (Customer Relationship Management), and Pardot is one of Salesforce’s primary B2B Marketing Automation platform for qualifying and nurturing leads. Most organizations frankly are not getting their money’s worth from Pardot, so once I became aware of the pain points I found my niche in helping companies overcome their technical and process issues.
Expert at automating complex processes and workflows.
Strong emphasis on discovery and process, automating where it makes sense.
Comfortable working with small or large organizations and teams.
Superior written and verbal communication.
Experience working with domestic & international teams and high profile organizations.
I work with all types of organizations and industries, and work especially well with non-profit/nonprofit, NGO, SaaS, high-tech, finance, mortgage, education, healthcare, and professional services.
Also HubSpot is a great choice for smaller or mid-level companies for CRM, Marketing Automation, CMS, and Operations, so I’ve found that I can apply my many years of experience in these areas as well with organizations that are interested in or already using HubSpot.
I have expertise in lead and data management and marketing, and love business and helping people solve problems. So I’ve decided to meet the need and to focus heavily on Pardot and HubSpot to help customers realize ROI from their marketing stack so their businesses can grow.
Optimal Business Consulting implements proven lead management methodologies and platform optimizations for end user client organizations in almost any industry.
As a highly flexible fractional outsourced extension of your team (fractional agile marketing automation), OBC can implement, optimize, maintain/administrate, support, and advise on your Salesforce Pardot or HubSpot marketing automation instance.
A leading Marketing Automation Consultancy, OBC’s focus is Marketing Automation and Pardot/Salesforce and HubSpot strategy and architecture, implementation, configuration, optimization, process improvements, journey building, and marketing-to-sales process lead management. OBC can also help with Salesforce Sales Cloud or HubSpot CRM setup and optimization.
Jeff Kemp, a seasoned technologist who has over 9 years experience as a Salesforce Certified Pardot Consultant and Certified Salesforce Administrator plus over 30 years experience in marketing and more than 20 years as an entrepreneur.
OBC works with clients in various capacities including Retainers, Managed Services, Pay-As-You-Go Consulting & Support (Buckets of Hours), custom consulting projects (SOWs), service contracts, and ad-hoc services.
Mission
We love business and we love to help people and to solve problems, so…
Our Mission is to help organizations get more ROI out of their tech stack investment and grow to the next level by making their overall marketing and sales efforts more effective.
And to have fun doing it 😉
Approach
Expertise: Several years of Pardot Marketing Automation Consulting experience with consultative approach to help put lead management and nurturing systems in place using proven best practices.
Attitude: We approach every customer project with an ‘always learning’ attitude and apply our modern, data-centric technology driven approach to provide our customers with the competitive edge they need and the opportunity to grow!
Ownership: Our customer’s success is our success! So we are always looking after our customer’s best interests as if we were a main stakeholder or owner in their business. Decisions need to be made with the specific circumstances of the customer in mind; a particular solution that worked well before may not be the best approach in every case. This approach allows us to keep a proper frame of mind when considering decisions on customer projects…would we do it this way if it were our company and if it would directly impact us as if it were our business?
Business Case: We also approach things from a practical business standpoint. What is the business case? Does it make sense to do it this way? Can we automate this step or process for a better long term result?
History
Established as Digital Marketing Agency ‘Mile High Marketing‘ in 2009, we rebranded to ‘Optimal Business Consulting, LLC’ in mid 2018 as a Colorado Business Consulting Agency specializing in Pardot Email Marketing Automation.
We were unhappy with the cookie-cutter status quo of the marketing agency landscape, so in 2009 Mile High Marketing was established as a digital marketing agency in Denver, Colorado. With our goal being to help our customers reach their full potential with the marketing tools available at the time, we focused on Marketing Consulting to businesses with an emphasis on WordPress website development.
In 2018, we realized too many businesses were not getting enough usefulness out of their Salesforce technology stack for marketing and sales, often despite huge capital investments. So we rebranded to Optimal Business Consulting and shifted our focus to the Salesforce.com ecosystem with a special focus on the Pardot Marketing Automation platform. Since that time we have served many happy customers within diverse industries as an extension of their team as their Pardot Marketing Automation Experts!
Values
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What work arrangements do you offer?
- 1099 / W2
- C2C Corp-to-Corp
- Hourly
- Monthly retainers
- Monthly subscriptions for Managed Services
- One-off items/options
- Project work
- Purchase items through ecommerce
- Staff augmentation
What types of working relationships do you value?
- End user companies/organizations of all sizes
- Agencies (marketing and Salesforce)
- Business partners
- Entrepreneurs
- Independent contractors
- Marketing professionals
- Salesforce Partners / Solution Providers / ISVs
- Salesforce reps
- HubSpot reps
- Staffing agencies and recruiters
- Technology professionals
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