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How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
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Pardot Posts
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Pardot profiling, scoring, and grading
Generating prospects in Pardot via various marketing efforts is a great start. Now, it’s time to take it past the top of the marketing funnel and talk about Pardot grades and scores.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
Pardot email template basics
Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.
Quick Tips
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages
Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Quick Tip: Punctuation, spelling or grammar errors don’t sell well
When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them. Punctuation and spelling or grammar errors doesn’t sell well.
All Articles
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
Pardot email template basics
Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.
Maintaining Pardot data integrity with Everest
Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Quick Tip: Some lesser known Pardot and Salesforce limitations
Quick Tip: Some lesser known Pardot and Salesforce limitations
Our favorite MCAE (Pardot) features
Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.
Pardot Lightning Email Builder—love it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages
Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.
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