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Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
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Pardot Posts
Our favorite MCAE (Pardot) features
Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.
Pardot Lightning Email Builder—love it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Quick Tips
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Punctuation, spelling or grammar errors don’t sell well
When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them. Punctuation and spelling or grammar errors doesn’t sell well.
Video Tutorial: Creating Events using “The Events Calendar Pro”, WooTickets, and WooCommerce WordPress plugins
How to create purchasable Events using “The Events Calendar Pro” WordPress plugin, along with WooTickets and WooCommerce.
Free Google Web Fonts Synced To Your Desktop For Local Graphic Design
Manage Google Fonts on your desktop via the SkyFonts application from Monotype
All Articles
Using and extending Google UTM parameters in Pardot
There are two types of UTMs available in Marketing Cloud: native and custom.
Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages
Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.
Quick Tip: Pardot status updates
Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.
Pardot Engagement Studio: Resending the same email template
Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Punctuation, spelling or grammar errors don’t sell well
When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them. Punctuation and spelling or grammar errors doesn’t sell well.
Pardot Completion Action Enhancements, Summer 22
Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.
Apple’s Mail Privacy Protection and which engagement metrics matter most
What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...
Pardot segmentation—static, dynamic and test lists
One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Campaign Attribution Models and Campaign Reporting
Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.
The Pardot rename
Salesforce has made what I believe is a branding mistake. Today they officially renamed Pardot to Marketing Cloud Account Engagement.
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