Expert Pardot installation and set up
We layer systems and process on top of features
Pardot is designed to capture, qualify (or disqualify), and nurture leads then pass highly qualified leads off to Salesforce for sales rep follow up at just the right time. But Pardot can really only do basic scoring and lead assignment without an expert setting up a comprehensive lead management system that Pardot is capable of.
That’s where we come in… What we offer is our proven method of data capture, lead management, and prospect lifecycle persona identification and marketing that adds automated processes and sophistication to Pardot that lets you squeeze out every dollar of return your investment!
Once you engage with us you’ll find that a properly planned and implemented marketing automation platform is well worth the investment! That is why Optimal Business Consulting offers flexible and comprehensive implementation packages and services to provide Pardot users with the expertise and resources they need to hit the ground running!
Sounds too good to be true? Well the reality is that most companies using Pardot never see a fraction of those benefits because Pardot only does a small part of that out-of-the-box, and most companies haven’t engaged thoroughly enough with a qualified Pardot Consulting Agency or Pardot Consultant (or engaged with the wrong agency or consultant).
Realizing those types of benefits from your Marketing Automation Platform (MAP) takes some time, but more importantly requires developing an end-to-end strategy for lead generation and lead management, and should involve lead nurturing and qualification and an approach including marketing-to-sales hand-off of highly Marketing Qualified Leads (MQL) that have either A) shown recent purchase intent, or who B) fit your ideal target customer profile and have recent engagement at any level.
Pardot Implementation Packages
Choose a pre-defined package below or go custom
Choose one of our pre-configured packages below, each comprised from a pre-defined punch list of items, or let us work with you to build the perfect custom implementation package designed to fit your needs, timeline, and budget.
QUICKSTARTApproximate Duration: 45 Days
Pardot QUICKSTART Implementation Package
- Designed for organizations who need to get started with basic Pardot marketing automation simply and quickly. Not a fully comprehensive set up, but enough to make Pardot useful out of the gate and to get you set on the right path using best practices.
GROWTHApproximate Duration: 60 Days
Pardot GROWTH Implementation Package
- Our most popular implementation package, designed for organizations who need to get started with Pardot marketing automation and who want to go beyond the basics by implementing a more indepth setup for Lead Management and growth, all built on the foundation of best practices.
SCALEApproximate Duration: 90 Days
Pardot SCALE Implementation Package
- Designed for organizations wishing to make the most of their Pardot investment by using strategy and proven processes for scaling with Pardot marketing automation. The first phase focuses on implementation and Pardot fundamentals, then transitions into more robust functionality including Lead Management, Engagement Studio, Pardot grading and scoring and B2B Marketing Analytics (B2BMA).
Next steps to your Pardot Implementation
First you’ll need to get in touch with us to help you choose the package/plan that best fits your budget and goals. We’ll talk through our existing packages and discuss if we need to create a custom package for you. Once we’ve agreed together on the best package/plan for your needs we’ll begin onboarding you as a client and set up an online kick-off meeting where we start the planning and implementation process.