Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot custom fields
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Pardot automations—knowing when to use which tool
New Pardot users may initially find automations daunting. Discerning which automation works best is not always straightforward. Certain tools, like automation rules and dynamic lists, have 36 rule criteria and 25 rule actions. Becoming familiar with each tool and its functionality takes time, and the best way to do this is to start using automations.
Using the email preference center with Pardot classic and lightning
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Pardot snippets
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
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Pardot custom fields
Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot automations—knowing when to use which tool
New Pardot users may initially find automations daunting. Discerning which automation works best is not always straightforward. Certain tools, like automation rules and dynamic lists, have 36 rule criteria and 25 rule actions. Becoming familiar with each tool and its functionality takes time, and the best way to do this is to start using automations.
Using the email preference center with Pardot classic and lightning
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Pardot snippets
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
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