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Trending Topics
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Pardot Lightning Email Builder—love it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Using and extending Google UTM parameters in Pardot
This article shows how to set up and extend custom UTM functionality in Marketing Cloud Account Engagement (MCAE/Pardot) for more robust UTM campaign tracking and various methods for capturing custom UTM data for a new or existing prospects into Pardot.
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Pardot Posts
What is AMPSEA?
AMPSEA is a Pardot acronym that stands for ‘allow multiple prospects with the same email address’. See how it can affect your marketing & CRM
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Pardot profiling, scoring, and grading
Generating prospects in Pardot via various marketing efforts is a great start. Now, it’s time to take it past the top of the marketing funnel and talk about Pardot grades and scores.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
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