Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.
Our favorite MCAE (Pardot) features
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Jennifer G
Pardot Lightning Email Builderālove it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Pardot Engagement Studio: Resending the same email template
Pardotās engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, itās important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospectās location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Pardot segmentationāstatic, dynamic and test lists
One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Pardot custom fields
Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot automationsāknowing when to use which tool
New Pardot users may initially find automations daunting. Discerning which automation works best is not always straightforward. Certain tools, like automation rules and dynamic lists, have 36 rule criteria and 25 rule actions. Becoming familiar with each tool and its functionality takes time, and the best way to do this is to start using automations.
Using the email preference center with Pardot classic and lightning
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Pardot snippets
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
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Our favorite MCAE (Pardot) features
Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.
Pardot Lightning Email Builderālove it or loathe it
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
Pardot Engagement Studio: Resending the same email template
Pardotās engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, itās important to what objective it serves.
Understanding Pardot HML
HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospectās location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
Pardot segmentationāstatic, dynamic and test lists
One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Pardot custom fields
Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot automationsāknowing when to use which tool
New Pardot users may initially find automations daunting. Discerning which automation works best is not always straightforward. Certain tools, like automation rules and dynamic lists, have 36 rule criteria and 25 rule actions. Becoming familiar with each tool and its functionality takes time, and the best way to do this is to start using automations.
Using the email preference center with Pardot classic and lightning
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Pardot snippets
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
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