Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.
This article shows how to set up and extend custom UTM functionality in Marketing Cloud Account Engagement (MCAE/Pardot) for more robust UTM campaign tracking and various methods for capturing custom UTM data for a new or existing prospects into Pardot.
Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.
Deep dive article providing practical tips on Salesforce campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.
Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.
Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)
Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.
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