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Jennifer G

Pardot dynamic content

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...

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Campaign member status not appearing in Pardot

Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.

Where’s my snippet?!

If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.

Pardot email template basics

Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.

Our favorite MCAE (Pardot) features

Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...

Pardot segmentation—static, dynamic and test lists

One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...

Pardot custom fields

Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.

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