Engagement studio has shorter email wait times, but are they short enough? Does the Winter ’24 Release give you enough delay time options?
More precise wait times in Pardot Winter ’24 Release
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Notable Pardot enhancements of the Summer ’23 Release
Our notable Pardot enhancements include the new Optimizer and the ability to use external actions with all completion actions.
Salesforce reintroduces recently culled opted out sync behavior
As of June 13 users can select from three opted out sync behavior: Use Salesforce’s, Use Account Engagement’s or Use the most recently updated field
Pardot Tracking & Consent JavaScript API
Pardot addresses cookies consent, privacy & security issues with its new API. Set up specific countries for GDPR & where the banner appears.
Managing cookie and tracking consent with HubSpot
In this post you’ll learn how to set up & edit cookie tracking and consent banners in HubSpot, as well as how to customize the granularity of cookie tracking & wording and language options.
Pardot now says Account Engagement
If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Pardot email template basics
Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
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Using Form Journeys to consolidate and automate form processing using Pardot marketing automation
The OBC Form Journey is a scalable & powerful marketing automation solution that centralizes common form processing functionality & adds substantial value quickly.
Does migrating marketing automation or CRM platforms actually pay off?
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How to avoid form spam using marketing automation
Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
Email template builder: External vs. Pardot
There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce
How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.
Pardot Lightning Email Builder—love it or loathe it
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More precise wait times in Pardot Winter ’24 Release
Engagement studio has shorter email wait times, but are they short enough? Does the Winter ’24 Release give you enough delay time options?
Notable Pardot enhancements of the Summer ’23 Release
Our notable Pardot enhancements include the new Optimizer and the ability to use external actions with all completion actions.
Salesforce reintroduces recently culled opted out sync behavior
As of June 13 users can select from three opted out sync behavior: Use Salesforce’s, Use Account Engagement’s or Use the most recently updated field
Pardot Tracking & Consent JavaScript API
Pardot addresses cookies consent, privacy & security issues with its new API. Set up specific countries for GDPR & where the banner appears.
Managing cookie and tracking consent with HubSpot
In this post you’ll learn how to set up & edit cookie tracking and consent banners in HubSpot, as well as how to customize the granularity of cookie tracking & wording and language options.
Pardot now says Account Engagement
If you’re are having trouble locating Pardot in the App Launcher try looking for Account Engagement. It has been updated.
Campaign member status not appearing in Pardot
Many users have noticed that, even though they’ve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Pardot email template basics
Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.
Pardot dynamic content
Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas and...
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