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Jeff Kemp

Pardot grades and scores

Pardot grades and scores

Your marketing efforts are paying off and you're generating prospects in Pardot. Now it’s time to take it past the top of the marketing funnel. How do you qualify Pardot leads to determine which ones should be forwarded on to sales? And which ones should perhaps...

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Best email template builders for email production

Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

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Latest Posts

Pardot grades and scores

Your marketing efforts are paying off and you're generating prospects in Pardot. Now it’s time to take it past the top of the marketing funnel. How do you qualify Pardot leads to determine which ones should be forwarded on to sales? And which ones should perhaps...

Pardot vs. Act-On: Feature comparison

In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.

Where’s my snippet?!

If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.

Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

Email template builder: External vs. Pardot

There are three email template builder workflows that one could use to generate new templates. We recommend using them all depending on the circumstance and blending them as needed.

Pardot email template basics

Pardot email templates are located under Pardot email>Templates. Before you get started, email templates must have a folder and campaign selected.

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