The Salesforce summer release notes for 2022 allow marketers to automate better with completion action enhancements.
Users can now:
- Apply conditional completion actions on Pardot forms using criteria to filter prospects.
- Send Slack notification to their team from Pardot when prospects engage with marketing assets.
- See total suppressed prospects, total unmailable prospects, and total duplicate prospects on the list email report.
Completion Action Enhancements
You can now apply completion actions to subsets of prospects with conditional logic. You also get sharable campaigns in Lightning, email bounce reports, and improvements to enhanced landing pages. Plus, get real-time prospect updates in Slack with the new Account Engagement app for Slack.
You can now apply completion actions to a subset of prospects who meet conditions you specify. For example, assign prospects who live in Atlanta to User A and prospects who live in Miami to User B when they fill out your form. Conditional completion actions are grouped based on prospect condition, and you can combine both standard and conditional actions on a single asset. The new completion action enhancements apply to all instances of Pardot (Marketing Cloud Account Engagement).
Speed up your pipeline and get real-time prospect activity updates in your Slack workspace. The new completion action enhancements allow marketing users to add a completion action that notifies a channel in Slack when prospects interact with marketing assets. Automatically send promising new leads to your sales team, or keep your marketing team updated on important prospect activity. To make the completion action available, install the Marketing Cloud Account Engagement app for Slack in your workspace, then set up the Slack connector in Pardot Settings.
Now you can manually share an individual campaign record with another Salesforce user. This Classic feature is now available in Lightning Experience. A campaign owner can set sharing settings and view the sharing hierarchy from the action menu on a campaign record.
You can now widen or narrow the size of the builder canvas for email content and email templates.
Enjoy improvements to the enhanced landing page experience, including in-builder form styling. Plus, improved mailability insights on your list email reports and a new aggregate email bounce report.
Open the new email bounce report to review all of the bounced email addresses across all your email sends from the past year. Instead of looking at bounced email addresses via individual list email reports, you can see all bounced addresses in one place. The email bounce report contains bounced email addresses from Pardot Classic emails, enhanced emails, automated sends, and inbox integrations.
To give you a more accurate picture of who’s receiving your Pardot emails, list email reports include four new fields. Now you can see total suppressed prospects, total unmailable prospects, and total duplicate prospects on the list email report. Use this information to help you make decisions about your email marketing and prospect management.
The enhanced landing page experience now includes support for iframes in HTML components and several small improvements to the UI. Changes were made on the landing apge tab, landing page records, and in the builder.
New and updated fields for Version 5 of the Pardot API. Plus, a new endpoint for Global Privacy Control in the Tracking and Consent API. Access more of your data with new and updated objects for version 5 of the Pardot API.
Pardot Retirement Candidates 2022
- Pardot Classic App Is Being Retired
The Pardot Classic App is scheduled for retirement in all Salesforce orgs by October 17, 2022.
- Pardot Drip Programs Are Being Retired
Pardot’s legacy Drip Programs feature is being retired in June 2022. If you have active Drip Programs, convert them to Engagement Studio programs.
About the Pardot rename
In April 2022, Salesforce announced the rebrand of Pardot to Marketing Cloud Account Engagement. While the rebrand unfolds and the world adapts to the new nomenclature, we'll keep the Pardot name in our blog posts.