One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...
Welcome to the second part of what may or may not be a series in Pardot and Salesforce best practices. In an earlier blog post, Best Practices for Salesforce and Pardot Campaign Set up, we went over how to set up a connected campaign in Pardot and Salesforce and gave...
Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.