We listen carefully to our clients, and this is what we hear them consistently express:
“we need to better align our marketing strategy and lead tracking tied to sales leads and attribution”
The Problem
We hear that a lot… Businesses that use Pardot, Salesforce, and/or HubSpot are already heavily invested in systems, resources, data management, customization, onboarding, and training. The problem is that few businesses are able to make their investment in technology pay off due to the complexity of the ever changing platforms (3 major updates per year per platform = at least 6 updates per year to track!) the lack of process within their organization, the unique and changing needs within the organization, and usually the lack of internal resources and ‘know how’ that understands how to take advantage of the technology to meet those needs. In addition, most companies struggle to attribute marketing’s contribution towards revenue with proper Lead Source tracking and Campaign Influence reporting.
• complexity of ever changing platforms
• lack of process within their organization
• unique and changing needs
• lack of internal resources and ‘know how’
• inability to attribute marketing’s contribution towards revenue
As each day goes by Pardot continues to integrate more and more with Salesforce, and HubSpot roles out new features. That’s why it is so important to have in place a Managed Services plan that takes into consideration the entire customer journey from beginning to end, from cold unknown prospect to loyal customer. A journey that traverses across your tech stack in many complicated ways, and with many different needs, and involving Marketing and Sales teams and their various processes.
We Can Help
Thank you for considering help with your tech stack and your lead qualification and management processes. We hope that we can move forward with a suitable option that allows us to build a strong relationship with your organization/company that provides you with consultative service, support, and high value that will support your business by advancing your platform implementations and your ROI from your tech stack to the next level.