Optimal Business ConsultingBusiness transformation through workflow automation.
Business transformation through workflow automation.℠
We specialize in Pardot Marketing Automation Consulting. We can set up, administer, and optimize your Salesforce Pardot implementation.
Based on our expert knowledge of Pardot implementation and marketing best practices, we can define and implement a custom workflow automation and email marketing strategy that fits your company and your budget.
We can recommend and implement processes that integrate with your Salesforce CRM to manage your Lead and Customer pipeline. From list segmentation to lead nurturing with automated workflows and complex nurture programs, to campaign management and analytics reporting, we can set up processes that will grow your business.
We can also provide ongoing training and support for sustained growth.
Ready to grow your business?
“Customer journey analysis is now the most valuable conversion rate optimization method, coming in above A/B testing.”
“Average website conversion for companies with defined processes is more than twice that of companies without.”
“Businesses that personalize web experiences are seeing an increase in sales of 19% on average.”
Jeff has the unique capability of both understanding strategic digital marketing planning as well as the technical expertise to implement and fine-tune marketing tools and processes to support digital marketing programs. The advantage this brings to his clients is that he can either lead and contribute to strategic planning and/or implement marketing technology (web content management and analytics tools, marketing automation platforms, SEO tools, etc.) that enable marketing teams to execute on digital marketing programs.
Jeff’s technical knowledge and natural curiosities about marketing tools are phenomenal; he’s like a Google or Siri for marketing technology. When I have a question, I often turn first to Jeff and ask for his opinion or instruction on how to use a particular tool. He’s passionate about marketing and has the chops to back it up.
Jeff is committed to helping his clients succeed and loves tackling new challenges and learning new technologies.
He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks!
He walked us through each step of the process and was able to adjust to our levels of existing knowledge on the fly.
We are very happy with the results and are happy to be working with professionals!
Jeff has been invaluable to our team in getting our web, marketing, and analytic capabilities up to snuff.
Jeff is detail oriented and thorough, and I would recommend him strongly to others seeking a utility player with strengths in pure marketing, digital marketing technology, and industry best practices.
It has been great to get our website into a lead generating site.
Reasonable prices, has a great work ethic and is very easy and enjoyable to talk with – I would highly recommend!
We and our clients are very happy with the results. Optimal is able to determine the best solutions for our clients needs.
In a world full of challenges Optimal Business Consulting has made success easier!
Jeff did an excellent job… He has a great understanding of products and software products in particular. He is very functional across a broad range of skills and techniques…