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Marketing Ops (MOPs) and Revenue Ops (RevOps) Expert

Marketing Ops (MOPs) and Revenue Ops (RevOps) Expert

Jeff Kemp

Technology Consultant

As a Certified Technology Consultant I set up systems and processes to help you get more value from your tech stack and your marketing and sales efforts. Lead-to-cash.

Over 10 years of experience optimizing and creating solutions for Marketing Automation, CRM, and CMS platforms plus 30 years of marketing, sales, and business domain experience.
Pay-As-You-Go Hourly Consulting Service Retainers Schedule Call
Salesforce Campaign attribution

Get more ROI from your tech stack.

✔ Pardot Account Engagement
✔ Salesforce
✔ HubSpot
✔ WordPress
✔ Act-On
✔ Airtable
✔ ClickUp

…and more!

By providing a unique balance of valuable consulting with hands-on execution, I become an extension of your team to strategize, create a project plan as a roadmap for improvement, and then execute to get things done!

When you need an expert and experienced independent contractor, I’ve got you covered.

— Improve Business Outcomes —

Improve ICP targeting
Establish MQL/SQL triggers
Lifecycle marketing
Refined contact segmentation
Consolidate forms & autoresponders
Revenue attribution
Marketing & Sales alignment
Improve campaign effectiveness
Reduce legacy technical debt
Improve data capture
Well trained marketing staff
Marketing engagement attribution

Easy ways we can work together, Bucket of Hours OR Retainer:

Pay-As-You-Go Hourly Consulting

Best for organizations that need occasional hourly technical support or help with a handful of tactical tasks due to spikes of work.

  • Purchase a bucket of hours.

  • No retainer required!

  • Only 1 hour minimum!

  • Pay-As-You-Go fixed rate by the hour.

  • Only pay for what you need when you need it.

  • Practically any type of tasks you need.

Ranging from $68 - $165 per hour
Pay-As-You-Go

Service Retainers

Best for organizations that want to optimize platforms and processes for driving more ROI from their tech stack by aligning marketing, sales, and platforms.

  • 3 month retainers, no long term commitment required.

  • Retainers available in 5, 10, 15, 20, 25, 30, 40, 60, 80, or 100 hours per month.

  • As little as 1 hour per week retainer!

  • Practically any type of tasks you need.

  • Progressively discounted based on higher hour tiers.

  • 30 days notice to cancel.

Starting from $485 per month (ranging from $66 - $97 per hour)
Retainers

Better Business Outcomes

What I do best

Marketing & Sales Alignment

Create a diagram of your current end-to-end Marketing & Sales process, and extend it to include a roadmap of recommended solutions for improving your lead flow and processes.

Automate MQL Marketing Qualified Leads

Recommend and implement multiple MQL scoring criteria and processes that will ensure highly qualified prospects (Leads and Contacts!) are passed to Pre-Sales or Sales.

Full Lifecycle Management

Most Pardot implementations only pay attention to Leads. I can help manage the full Lifecycle of all prospects including Leads, Contacts, and even existing Customers and Accounts.

Certified Consultant and Expert…

I’m a business professionals with deep domain experience in marketing, business, and technology stacks with over 50 engagements with mid-market and enterprise customers from various industries, so I know how to implement best practice solutions that can make a significant impact on your organization.

Marketing Cloud Account Engagement (Pardot)
WordPress

Jeff Kemp
Author | Certified Consultant | Owner

Technology Consultant | Marketing Automation & CRM Consultant

hire Jeff Kemp | Marketing Automation & CRM Consultant

Working as an independent consultant under my company Optimal Business Consulting, I can advise on your tech stack selection and optimize your processes and platforms for improved marketing & sales effectiveness, operations, and ROI.

CONTACT
SCHEDULE CALL
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Brief intro about Jeff Kemp (Owner) - Watch Video:

I enjoy the intersection of working with people, processes, and technology for improved outcomes.

With over 30 years of marketing and sales experience I've been laser targeted on Marketing Automation & CRM optimization for over 10 years, nine of those as a Salesforce Certified Marketing Cloud Account Engagement (Pardot) Consultant, and also as a Certified Salesforce Administrator and HubSpot Expert. Prior to that I have over 17 years of WordPress development experience and additional high profile roles in sales and marketing management.

I've led over 50 client consulting engagements in various industries (sometimes working through other Salesforce Partners), and with each organization and project that I'm involved with I work hard to identify and solve sometimes unique and complex issues which often involve cleaning up technical debt from legacy systems, and architecting processes and solutions to help organizations set up effective lead management systems and operational efficiencies using best practices and proven methodologies.

I also love dogs :0)

Optimal Business Consulting is proud to be a Salesforce Partner since 2018 and also became a HubSpot Solution Partner in 2023. -->More about Jeff & OBC

My superpowers:

⚡Operational Efficiency ⚡Knowledge ⚡Experience ⚡Business Acumen ⚡Versatility ⚡ Perseverance

Don’t just take my word for it

Read what my clients have to say. Check out this latest case study with California-based Byte Software.

PAST PROJECTS & RECOMMENDATIONS

I’m just absolutely thrilled with what we accomplished in such a short time.

Explore Managed Services

See how I can solve many of your problems.

 

For ongoing significant impact we recommend our Pardot Managed Services or HubSpot Managed Services made up of flexible monthly sprints for a perfect combination of strategic consulting complimented by tactical hands-on DFY (Done For You) and DWY (Done-With-You) professionally executed services.

Managed Services

We do deep dive discovery work to understand your marketing channels and processes, we put together and work on a roadmap of initiatives to help optimize platforms and develop systems for lead acquisition and lead management with prescriptive solutions, and advise you along the way as an extension of your team.

I drive towards desired business outcomes by putting more focus on omni-channel orchestration and cross-team strategy for improved business results, with less emphasis simply on tactics.

Every lost lead and missed sales opportunity costs you money

You are likely experiencing some of the most common marketing automation and CRM problems that many organizations face.

I’ve seen it before and I can help.

I've found that the top common problems clients are facing are:

  • 1Lack of platform ROI

  • 2Not taking advantage of all Marketing Automation & CRM platform features

  • 3Data integration issues between Pardot or HubSpot and Salesforce

Service Retainers Pay-As-You-Go Consulting Schedule Call

See what the top 10 most common marketing automation problems are that we often see, along with some of the contributing factors towards each problem, and some of the positive results in overcoming those problems that clients often experience when working with me.

Latest blog posts

Using and extending Google UTM parameters in Pardot

Using and extending Google UTM parameters in Pardot

May 6, 2022

This article shows how to set up and extend custom UTM functionality in Marketing Cloud Account Engagement (MCAE/Pardot) for more robust UTM campaign tracking and various methods for capturing custom UTM data for a new or existing prospects into Pardot.

read more
HubSpot campaigns vs. Salesforce campaigns (what’s the difference?)

HubSpot campaigns vs. Salesforce campaigns (what’s the difference?)

Jun 11, 2025

If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.

read more
Does migrating marketing automation or CRM platforms actually pay off?

Does migrating marketing automation or CRM platforms actually pay off?

Aug 5, 2023

Are you thinking about migrating Marketing Automation or CRM platforms and wondering if it’s worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our ‘Marketing Automation & CRM Platform Migration Checklist‘ Google Sheet as a valuable resource to give you some things to consider before making the jump.

read more
Quick Tip: Syncing HubSpot with Salesforce Do Not Email

Quick Tip: Syncing HubSpot with Salesforce Do Not Email

Apr 5, 2023

If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.

read more
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