We're 100% about Pardot Marketing Automation

We provide a unique balance of valuable Pardot consulting plus hands-on execution to make significant strategic and tactical improvements to your systems and processes.

As an expert team of Certified Salesforce Pardot Consultants, we’re a U.S. based Pardot Marketing Automation Consulting Agency helping organizations achieve higher ROI from Pardot and marketing efforts using proven methodologies and processes.

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Agile Pardot Consulting Services

For short term or occasional support…

For ongoing significant impact…

For initial set up & configuration…


Blocks of support hours available for help now and then when you need it.



Agile optimization services for significant and ongoing improvements on process, attribution, and ROI.



Foundational platform set up and configuration for newer implementations.


Providing OUTCOMES and VALUE with Pardot

Working With Us

Improve ROI

Refine Sales & Marketing Alignment

Increase Lead Acquisition

Automate Complex Processes

Boost Conversion Rates

Heighten & Personalize Prospect Engagement

Quantify Marketing Efforts & Engagement

Enhance Lead Quality

Track Revenue Attribution

Marketing & Sales Alignment

Let us create a diagram of your current end-to-end Marketing & Sales process, and extend it to include a roadmap of our recommended solutions for improving your lead flow and processes.

Automate MQL Marketing Qualified Leads

We can recommend and implement multiple MQL scoring criteria and processes that will ensure highly qualified prospects (Leads and Contacts!) are passed to Pre-Sales or Sales.

Ongoing Support

Use one of our Managed Services plans to get ongoing and responsive expert Support and Training for Pardot and Salesforce when you need it most. Contact us 24/7 via Support Ticket, Email, Slack, Chat, or Phone us during normal business hours.

Full Lifecycle Management

Most Pardot implementations only pay attention to Leads. We help manage the full Lifecycle of all prospects including Leads, Contacts, and even existing Customers and Accounts.

Consolidate Forms

Consolidate Pardot Forms and autoresponders using our proven method of employing Form Handlers, Form Journeys, and what we call ‘Universal Form Autoresponders‘ for serving up Gated Downloads and managing form workflows.

Team Training

We provide hands-on expert Pardot and Salesforce Training right within your company’s instance using your data and assets, and targeted to what your team needs to learn. Beginning, Advanced, and Expert Admin Training sessions available.

ABM Account Based Marketing

Use ABM Account Based Marketing to tie Marketing and Sales together to help further penetrate into your important accounts with specific personalized messaging and ideal timing.

Re-Qualify Dormant Prospects

We offer a solution that allows existing and possibly dormant Leads and Contacts and even stale Customers to re-qualify by tracking recent engagement with high value marketing assets.

What Makes Us Different?

See why we stand out as Pardot experts

Years Pardot Consulting Experience

Pardot Projects

Certified Pardot Consultants

Years Business Experience


Alliance Defending Freedom

"Thank you for all you do for ADF.  We are seeing improvement in year to date numbers for email cultivation. The revenue is up 67% and the number of gifts up 90%."

~Peggy Kennedy

VP of Direct Response, Alliance Defending Freedom


“Jeff is a consummate professional and understands the sensitive database and sync interactions between Salesforce and Pardot better than most "experts" in the field. He was instrumental in the system ops setup at Roostify, working cross-functionally with sales, marketing and operational leadership to ensure the lead funnel was fully optimized. I wouldn't hesitate to recommend Jeff for any marketing automation task.”

~Heidi Elgaard

VP Marketing & Tech Startup Advisor, Roostify


“Your level of knowledge has been great from a consulting side because you understand how we work. You've been able to understand our challenges with unique solutions based on your knowledge of how each different platform works and how they can potentially work together. While you are remote you seem to be pretty responsive to be able to get things done when we need it."

~Kate Van Gorden

Marketing Manager, Syncroness

Alliance Defending Freedom

“Jeff and team are definitely the best option when it comes to Pardot consulting. I think he knows Pardot better than any of the Salesforce representatives and his organizational skills are unmatched.

My team handed Jeff a knotted ball of yarn and his patient persistence has us seeing incredible results with new found organization.

I'm excited about the opportunities we now have, thanks to Jeff and his team opening up new doors for us.”

~Sadie Joutras

Director of Digital Direct Response (Digital Marketing), Alliance Defending Freedom

The Tambellini Group

"Jeff and Optimal Business Consulting helped us think through the strategy for our lead generation process. From connecting our Salesforce and Pardot instances, mind mapping our MQL journeys, and training our employees, Jeff became a member of our marketing team. I am happy to recommend him as a Salesforce expert for those looking to think through a strategy and implement the technology to make it possible."

~Chris McNamee

VP Marketing, The Tambellini Group


“I'm very pleased to have invited Jeff to help me deliver a Pardot project. He's a senior consultant who can listen and understand business need. Jeff's technical skills extend beyond automation to prescribing Pardot architecture in respect of a client's data and desired sales, and marketing processes. I look forward to our next collaboration."

~Sy Nayman

Consulting Practice Manager, RSM US LLP

Flatirons Solutions

“Jeff is detail oriented and thorough. He is committed to helping his clients succeed and loves tackling new challenges and learning new technologies. He's been invaluable to our team in getting our web, marketing, and analytic capabilities up to snuff, and I would recommend him strongly to others seeking a utility player with strengths in pure marketing, digital marketing technology, and industry best practices."

~Patrick Dawson

VP Solutions Marketing, Flatirons Solutions

Keynote Speaker & Author

“He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks this Diva's World!"

~Lori Ruff

Keynote Speaker & Author

Flatirons Solutions

“Jeff has the unique capability of both understanding strategic digital marketing planning as well as the technical expertise to implement and fine-tune marketing tools and processes to support digital marketing programs. The advantage this brings to his clients is that he can either lead and contribute to strategic planning and/or implement marketing technology (web content management and analytics tools, marketing automation platforms, SEO tools, etc.) that enable marketing teams to execute on digital marketing programs. Jeff’s technical knowledge and natural curiosities about marketing tools are phenomenal; he’s like a Google or Siri for marketing technology. When I have a question, I often turn first to Jeff and ask for his opinion or instruction on how to use a particular tool. He's passionate about marketing and has the chops to back it up."

~Julie Fouque

Director of Channel Marketing, Flatirons Solutions

Creative and Corporate

“Jeff Kemp is a well-rounded marketing professional that really excels in Marketing Automation and Pardot Technical Architecture. Jeff's thorough approach to complex problems makes him a highly effective consultant and strategist."

~Charles Cunningham

Co-Founder, Creative and Corporate