Quick Tip: Punctuation, spelling or grammar errors don’t sell well

by | Apr 27, 2022 | Blog, Quick tips

Date last updated:

When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them.

I can be a nerdy, detail oriented person, but my business and industry demand it. No room for sloppy writing. I don’t want bad writing skills by someone on our team to end up reflecting in some way on our work with our clients.

If a person claims they can make vast improvements to an agency or business (or even just a contributor), but they represent themselves badly with such errors, I just don’t buy it…literally.

It amazes me how many public profiles have at least one or more punctuation, spelling, or grammar errors (sometimes I’ll even shoot them a note to let them know).

Maybe even I have one on my profile, but hopefully not. If I do I’m sure someone will now point it out to me. 😉

On second thought…

In a world where there seems to be no right nor wrong (seemingly everything is relative), and where they change the dictionary every year (adding 400+ new words each year), there really are no rules.

It’s more about perception than anything. And for me I stick to conversational writing and old-school guidelines.

Sentances like this are still Wrong .

Author | Jeff Kemp

Founder and Principal Consultant

With 30 years of marketing experience I've been laser targeted on Marketing Automation for 10 years, seven of those as a Salesforce Certified Pardot Consultant, and more recently a HubSpot Expert.

Since I've worked with a lot of clients in various industries I've seen several of the same struggles that are common to almost all organizations (as outlined in this article). With each organization and project that I'm involved with I work hard to solve many of those typical problems, plus identifying and solving sometimes unique and complex issues which often involve cleaning up technical debt from legacy systems and helping organizations set up effective lead management systems using best practices and proven methodologies.

I also love dogs :0)

My growing team and I at Optimal Business Consulting (OBC) help organizations to implement, optimize, and maintain their existing or new Pardot, HubSpot, or Salesforce platform. OBC is proud to be a Salesforce Partner and HubSpot Partner. -->More about Jeff & OBC

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