Quick Tip: Punctuation, spelling or grammar errors don’t sell well

by | Last Updated: Jan 27, 2023 | Blog, Quick tips

When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them.

I can be a nerdy, detail oriented person, but my business and industry demand it. No room for sloppy writing. I don’t want bad writing skills by someone on our team to end up reflecting in some way on our work with our clients.

If a person claims they can make vast improvements to an agency or business (or even just a contributor), but they represent themselves badly with such errors, I just don’t buy it…literally.

It amazes me how many public profiles have at least one or more punctuation, spelling, or grammar errors (sometimes I’ll even shoot them a note to let them know).

Maybe even I have one on my profile, but hopefully not. If I do I’m sure someone will now point it out to me. 😉

On second thought…

In a world where there seems to be no right nor wrong (seemingly everything is relative), and where they change the dictionary every year (adding 400+ new words each year), there really are no rules.

It’s more about perception than anything. And for me I stick to conversational writing and old-school guidelines.

Sentances like this are still Wrong .

Author | Jeff Kemp

Marketing Automation & CRM Consultant

hire Jeff Kemp | Marketing Automation & CRM Consultant

With 30 years of marketing experience I've been laser targeted on Marketing Automation for 10 years, seven of those as a Salesforce Certified Pardot Account Engagement​ Consultant, and more recently a HubSpot Expert.

Since I've worked with a lot of clients in various industries I've seen several of the same struggles that are common to almost all organizations (as outlined in this article). With each organization and project that I'm involved with I work hard to solve many of those typical problems, plus identifying and solving sometimes unique and complex issues which often involve cleaning up technical debt from legacy systems and helping organizations set up effective lead management systems using best practices and proven methodologies.

I also love dogs :0)

Optimal Business Consulting (OBC) helps organizations to implement, optimize, and maintain their existing or new Pardot (Account Engagement), Salesforce, HubSpot, or WordPress platform. OBC is proud to be a Salesforce Partner. -->More about Jeff & OBC

Content Satisfaction Survey

We value your feedback. You may remain anonymous if you like.


Submit a Comment

Your email address will not be published. Required fields are marked *

You might also like

None found

Subscribe to our Blog

Follow Us

Latest Posts

Does migrating marketing automation or CRM platforms actually pay off?

Are you thinking about migrating Marketing Automation or CRM platforms and wondering if it’s worth it? Will your company/organization be better off in the long run if you migrate MAP and/or CRM platforms? Download our ‘Marketing Automation & CRM Platform Migration Checklist‘ Google Sheet as a valuable resource to give you some things to consider before making the jump.

How to avoid form spam using marketing automation

Best methods to defeat form spam from bots and human spammers. Whether it’s spam bots or human spammers, we’ll discuss how to identify spammers and provide a best methods on how to defeat form spam.

Quick Tip: Syncing HubSpot with Salesforce Do Not Email

If you are connecting HubSpot with Salesforce and setting up HubSpot to sync with Salesforce, you don’t want to map the ‘Marketing contact status’ field directly to Salesforce’s ‘Do Not Email’ (DNE) field; those fields will not sync the proper values based on how they are intended to work.

Trending Posts

Subscribe to our articles

Like this article? Comment with your feedback below, and subscribe for all the latest helpful information.

Apply to be a Guest Poster if you are interested in writing one or more articles for our blog. To qualify you must be a subject matter expert that aligns with one of our current blog categories.

Related articles…