Punctuation, spelling or grammar errors don’t sell well

by | Apr 27, 2022 | Blog, On Second Thought..., Sales Prospecting

Date last updated:

When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them.

I can be a nerdy, detail oriented person, but my business and industry demand it. No room for sloppy writing. I don’t want bad writing skills by someone on our team to end up reflecting in some way on our work with our clients.

If a person claims they can make vast improvements to an agency or business (or even just a contributor), but they represent themselves badly with such errors, I just don’t buy it…literally.

It amazes me how many public profiles have at least one or more punctuation, spelling, or grammar errors (sometimes I’ll even shoot them a note to let them know).

Maybe even I have one on my profile, but hopefully not. If I do I’m sure someone will now point it out to me. ūüėČ

On second thought…

In a world where there seems to be no right nor wrong (seemingly everything is relative), and where they change the dictionary every year (adding 400+ new words each year), there really are no rules.

It’s more about perception than anything. And for me I stick to conversational writing and old-school guidelines.

Sentances like this are still Wrong .

Author | Jeff Kemp

As Founder and Principal Consultant of Optimal Business Consulting, a U.S. based Pardot Marketing Automation Consulting Agency and Salesforce Partner, I lead our growing team by helping organizations to implement, optimize, and maintain their existing or new Pardot platform with Salesforce using Marketing Automation and Lead Management best practices and proven methodologies.

Follow/Connect with Jeff on LinkedIn
Follow and connect with Jeff on LinkedIn

More about Jeff

As a seasoned technologist Jeff has 30 years experience in marketing & sales and 6 years as a certified Pardot Consultant. Jeff is a data-driven ‚ÄúStrategic doer‚ÄĚ with a unique blend of effective STRATEGIC PLANNING combined with many years of successful hands-on TACTICAL EXECUTION in Marketing, Marketing Automation, Sales/BusDev, Web Technology, SEO, Analytics, Operations, and Business within several industries and formerly holding several high level positions in marketing and sales.

A major aspect of Jeff's experience is a strong understanding of gathering business process requirements (current state vs. future state) and creating a viable roadmap to future state implementation utilizing best practices and taking into consideration the client's current data structure and lead management processes.

Strategic. Tactical. Adaptive. Knowledgeable. Capable.

Download Jeff's PDF Bio

Jeff Kemp Bio | Pardot Marketing Automation & Salesforce CRM Sales Cloud Experience.pdf

See our About page for even more.

As Founder and Principal Consultant, I lead our growing team by helping organizations to implement, optimize, and maintain their existing or new Pardot platform with Salesforce using marketing automation and lead management best practices and proven methodologies. I'm a Salesforce Certified Pardot Consultant and I particularly enjoy helping companies optimize their marketing automation to achieve maximum ROI. 

Follow/Connect with Jeff on LinkedIn
Follow and connect with Jeff on LinkedIn

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