About the Pardot SCALE package
This package is designed for companies who wish to make the most of their Pardot marketing automation. The first month focuses on implementation and Pardot fundamentals and transitions into more robust functionality including Engagement Studio, Pardot grading and scoring and B2BMA.
Approximate duration
90 days
SCALE implementation includes
- Dedicated Salesforce Certified Pardot Consultant
- Initial Discovery Call
- Best Practice & Strategic Guidance
- Salesforce & Pardot Platform Setup
- Pardot Installed in Salesforce
- Pardot Lightning App Setup
- Salesforce/Pardot Connector Configuration
- Pardot User Setup
- Pardot & Salesforce Connected Campaign Setup
- Pardot Tracking Code
- Tracking Domain with DNS Setup Guidance
- SPF/DKIM Records with DNS Setup Guidance
- Social Media Connectors
- Pardot Custom Fields [Qty up to 30]
- Salesforce Custom Fields [Qty up to 30]
- Display Pardot Data within Salesforce
- Custom Lead Scoring Setup
- Prospect Grading & Profiling [Qty up to 3]
- Define & Diagram MQL Journey and Lead Management Process
- Branded Email Template
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- Form Email Autoresponder
- Pardot Web Forms & Form Handlers
- Create Gated Content Form for Gated Downloads
- Segmentation Lists [Qty up to 10]
- Custom Redirects (tracking links) [Qty up to 5]
- Engagement Studio Nurture Programs (Journeys) & Automations [Qty up to 3]
- Create Automations [Qty up to 3]
- Data Manipulation
- Prospect Import
- B2B Marketing Analytics Configuration
- Pardot Status & Strategy Meetings [Qty up to 13]
- Pardot Support [Qty up to 15]
- Pardot Training
- Pardot & Salesforce Consulting
- Pardot Asset Creation (forms, email templates, fields, journeys, etc.)
- Pardot & Salesforce Lead Flow Management
- Project Management
- Resource Library of 40+ Original-Authored Pardot & Salesforce Help Documents
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Other Pardot Implementation Packages
QUICKSTART Pardot Implementation
GROWTH Pardot Implementation
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