Product Description
Pardot Marketing Automation Strategy Workshop
This is an interactive group workshop event to discuss, discover, diagram, brainstorm, solution design, and learn about how to optimize Pardot to improve your Lead Management processes and overall marketing-to-sales workflow.
About our Pardot Marketing Automation Strategy Workshop
We hash out and diagram your current lead generation, lead management, and sales hand-off process. Then we work through best practices using the Pardot Marketing Automation platform features, capabilities, and hacks and how to layer on top of them with proven systems, data manipulation, automations, and journeys that will move the needle significantly for you from where you are today.
√ Dedicated Salesforce Pardot Architect
√ Diagram creation showing existing current state workflows & optimal future state
√ Access to our Form Journey Diagram
√ Access to our MQL Journey Diagram
√ Solution design
√ Whiteboard brainstorming
√ Video capture
Workshop topics covered may include
- Pardot features and capabilities
- Real world understanding of marketing automation, marketing, etc.
- Lead management strategy
- MQL strategy with layered conditions and multiple paths to marketing qualified leads
- MQL and marketing-to-sales strategy
- Mapping out your current lead flow and workflows between marketing and sales
- Mapping out proposed new lead flow and workflows between marketing and sales
- best practices
Invite your whole team. Watch the video again later to help extract and better absorb the information that was covered.
[2 Days @ 4 Hour Web Conference Each = 8hrs Total]
Other Pardot Consulting products by Optimal Business Consulting
Pardot Platform Audit
Pardot Training
Pardot and Salesforce Managed Services
© 2022 Optimal Business Consulting | Jeff Kemp
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