Pardot_Marketing_Automation_Best_Practices

Pardot Lightning Email Builder—love it or loathe it

Pardot lightning email builder gives you another way to build email templates. Here are the pros and cons of using the latest email tool.

Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages

Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.

Pardot status updates

Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.

Pardot Engagement Studio: Resending the same email template

Pardot’s engagement studio is one its most powerful and useful features. Before setting up an engagement program, or journey, it’s important to what objective it serves.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

Punctuation, spelling or grammar errors don’t sell well

When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them. Punctuation and spelling or grammar errors doesn’t sell well.

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