Pardot_Marketing_Automation_Best_Practices_750x424

Your marketing efforts are paying off and you're generating prospects in Pardot. Now it’s time to take it past the top of the marketing funnel. How do you qualify Pardot leads to determine which ones should be forwarded on to sales? And which ones should perhaps...

Pardot vs. Act-On: Feature comparison

In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.

Where’s my snippet?!

If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.

Salesforce trusted IP address for easy Pardot access

By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.

Maintaining Pardot data integrity with Everest

Step by step process to validate your Pardot data integrity with Everest, from Pardot export to list validation.

How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce

How to reduce mailable prospects in Pardot so you don’t need to buy more prospects from Salesforce.

Quick Tip: Some lesser known Pardot and Salesforce limitations

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REACH > CAPTURE > NURTURE > ENGAGE > QUALIFY > SELL > SERVICE > OPERATE > REPORT

Pardot_Marketing_Automation_Best_Practices_750x424

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