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Marketing

Best email template builders for email production

Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

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Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages

Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages

Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.

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Apple’s Mail Privacy Protection and which engagement metrics matter most

Apple’s Mail Privacy Protection and which engagement metrics matter most

What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...

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Campaign Attribution Models and Campaign Reporting

Campaign Attribution Models and Campaign Reporting

Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.

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Campaign Attribution Models and Campaign Reporting

Best Practices for Salesforce and Pardot Campaign Setup

Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.

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Best email template builders for email production

Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

Campaign Attribution Models and Campaign Reporting

Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.

Best Practices for Salesforce and Pardot Campaign Setup

Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.

Pardot automations—knowing when to use which tool

Pardot is one of the most robust marketing automation systems on the market today. It does a stellar job of nurturing prospects by automatically performing actions based on criteria, freeing up your time so that you can focus less on the tedium and more on the...

Pardot Email Preference Center

Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)

Pardot snippets

Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.

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