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Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages

Quick Tip: Insert dynamically generated placeholder images within email templates and landing pages

Insert dynamically generated placeholder images within your email templates and landing pages simply by inserting a source link. Your source link will define your desired placeholder image size, and the image will render automatically to the correct size within your content.

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Pardot dynamic content

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

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Apple’s Mail Privacy Protection and which engagement metrics matter most

Apple’s Mail Privacy Protection and which engagement metrics matter most

What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...

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Quick Tip: Pardot status updates

Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

Punctuation, spelling or grammar errors don’t sell well

When I get approached by someone on LinkedIn or via email and they have more than one punctuation and/or spelling or grammar errors in their main bio, I won’t engage with them. Punctuation and spelling or grammar errors doesn’t sell well.

Pardot Completion Action Enhancements, Summer 22

Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.

Pardot segmentation—static, dynamic and test lists

One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...

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