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Pardot (MCAE)

Pardot dynamic content

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

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Apple’s Mail Privacy Protection and which engagement metrics matter most

Apple’s Mail Privacy Protection and which engagement metrics matter most

What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...

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Campaign Attribution Models and Campaign Reporting

Campaign Attribution Models and Campaign Reporting

Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.

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Campaign Attribution Models and Campaign Reporting

Best Practices for Salesforce and Pardot Campaign Setup

Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.

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Latest Posts

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

Pardot Completion Action Enhancements, Summer 22

Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.

Pardot segmentation—static, dynamic and test lists

One of the first items of business when setting up your Marketing Cloud Account Engagement (Pardot) account is to organize your prospects in various lists. Pardot keeps it fairly simple and straightforward with three types of lists: dynamic, static and test lists. To...

Campaign Attribution Models and Campaign Reporting

Part of a series in Pardot and Salesforce best practices, we go into detail on the various Salesforce campaign reporting tools and templates available to you. We’ll also go over campaign attribution models and how to use them to gauge marketing’s true impact on your campaigns.

Best Practices for Salesforce and Pardot Campaign Setup

Deep dive article providing practical tips on campaign set up for achieving useful and accurate engagement and revenue attribution numbers using campaigns in Pardot and Salesforce. We show you how to set up Salesforce campaigns and how to use Salesforce campaigns effectively with Pardot.

Pardot custom fields

Pardot custom fields allow you to capture more information on your prospects. You can add custom fields from those that exist in Salesforce.

Pardot automations—knowing when to use which tool

Pardot is one of the most robust marketing automation systems on the market today. It does a stellar job of nurturing prospects by automatically performing actions based on criteria, freeing up your time so that you can focus less on the tedium and more on the...

Pardot Email Preference Center

Pardot email preference center links are populated via Handlebars Merge Language (HML) or, for older versions, Pardot Merge Language (PML)

Pardot snippets

Understanding Pardot snippets and how to use them with Pardot Classic and Pardot Lightning email buiders.

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