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Marketing Automation

Apple’s Mail Privacy Protection and which engagement metrics matter most

Apple’s Mail Privacy Protection and which engagement metrics matter most

What is Apple’s Mail Privacy Protection? In 2021, Apple released new privacy features in iOS 15, iPadOS 15, macOS Monterey and Apple watchOS 8 in their ongoing efforts to protect users’ online activities. One of the features, Mail Privacy Protection (MPP), gives users...

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Our favorite MCAE (Pardot) features

Here are our favorite Pardot marketing automation tools that really make MCAE stand out from its peers and streamline lead generation.

Quick Tip: Pardot status updates

Once you subscribe to Pardot status updates you will be notified via email of any Pardot issues. This is very useful for knowing when there are issues with Pardot, and knowing almost immediately once they are resolved.

Understanding Pardot HML

HML is available for Pardot email templates, list emails, 1:1 emails, dynamic content, landing pages, forms, and user signatures.

Pardot dynamic content

Ever wish you could create just one template that could show different text and images based on criteria such as your prospect’s location, job title or their Pardot score? Dynamic content allows marketers to personalize their content to align with buyer personas to...

Pardot Completion Action Enhancements, Summer 22

Apply conditional completion actions on Pardot forms using criteria to filter prospects. Send Slack notification to your team from Pardot when prospects engage with your marketing assets.