You probably bought Pardot (and maybe HubSpot) only to find that youāre not getting enough value.
Youāre heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?
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What is RevOps and how does it help to align marketing and sales?
examples of how others have already defined RevOps and our definition of RevOps
What is AMPSEA?
AMPSEA is a Pardot acronym that stands for āallow multiple prospects with the same email addressā. See how it can affect your marketing & CRM
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though theyāve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Pardot profiling, scoring, and grading
Generating prospects in Pardot via various marketing efforts is a great start. Now, itās time to take it past the top of the marketing funnel and talk about Pardot grades and scores.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
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Is this your story? Youāre not getting enough value from your marketing automation & CRM platforms.
You probably bought Pardot (and maybe HubSpot) only to find that youāre not getting enough value.
Youāre heavily invested in Salesforce, and thought that your marketing department should use Pardot for marketing automation since it is owned and developed by Salesforce and must integrate and work great with Salesforce. Salesforce and Pardot are world-class, right?
What is RevOps and how does it help to align marketing and sales?
examples of how others have already defined RevOps and our definition of RevOps
What is AMPSEA?
AMPSEA is a Pardot acronym that stands for āallow multiple prospects with the same email addressā. See how it can affect your marketing & CRM
Quick Tip: Pros and cons of testing a Pardot form using the View Online preview link
If you want to test a Pardot form but don't want to (or can't) test it on your website, you can test the form using the Pardot 'View Online' preview link. Benefits of form testing using the Pardot View Online form preview There are some instances where you might...
Campaign member status not appearing in Pardot
Many users have noticed that, even though theyāve added a new campaign member status, and have tried to refresh the data via an automation rule, the new status is still missing from Pardot.
Pardot profiling, scoring, and grading
Generating prospects in Pardot via various marketing efforts is a great start. Now, itās time to take it past the top of the marketing funnel and talk about Pardot grades and scores.
Pardot vs. Act-On: feature comparison
In this post we explore the features, pros, and cons of Pardot vs. Act-On to help you select a product that will best suit your needs.
Where’s my snippet?!
If you create a snippet and don’t see a field called Assignment, the snippet won’t appear in your Pardot merge fields and you can’t use it.
Salesforce trusted IP address for easy Pardot access
By adding your IP address to Salesforce as a trusted IP address, you can disable the identity verification challenge.
Best email template builders for email production
Since most of the email marketing tools on the market today are lacking in features, usability, and team collaboration workflows (i.e. Pardot!), we decided to put together this brief pros and cons list of a few noteworthy options that might be better for your email production and email marketing efforts. These aren’t just email design tools, but online tools/services/products suitable for rapid and collaborative email production by your marketing department.
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