Who We Are

“Jeff is a consummate professional and understands the sensitive database and sync interactions between Salesforce and Pardot better than most "experts" in the field. He was instrumental in the system ops setup at Roostify, working cross-functionally with sales, marketing and operational leadership to ensure the lead funnel was fully optimized. I wouldn't hesitate to recommend Jeff for any marketing automation task.”

~Heidi Elgaard

VP Marketing & Tech Startup Advisor, Roostify

“Your level of knowledge has been great from a consulting side because you understand how we work. You've been able to understand our challenges with unique solutions based on your knowledge of how each different platform works and how they can potentially work together. While you are remote you seem to be pretty responsive to be able to get things done when we need it."

~Kate Van Gorden

Marketing Manager, Syncroness

“Jeff and team are definitely the best option when it comes to Pardot consulting. I think he knows Pardot better than any of the Salesforce representatives and his organizational skills are unmatched.

My team handed Jeff a knotted ball of yarn and his patient persistence has us seeing incredible results with new found organization.

I'm excited about the opportunities we now have, thanks to Jeff and his team opening up new doors for us.”

~Sadie Joutras

Director of Digital Direct Response (Digital Marketing), Alliance Defending Freedom

"Jeff and Optimal Business Consulting helped us think through the strategy for our lead generation process. From connecting our Salesforce and Pardot instances, mind mapping our MQL journeys, and training our employees, Jeff became a member of our marketing team. I am happy to recommend him as a Salesforce expert for those looking to think through a strategy and implement the technology to make it possible."

~Chris McNamee

VP Marketing, The Tambellini Group

“I'm very pleased to have invited Jeff to help me deliver a Pardot project. He's a senior consultant who can listen and understand business need. Jeff's technical skills extend beyond automation to prescribing Pardot architecture in respect of a client's data and desired sales, and marketing processes. I look forward to our next collaboration."

~Sy Nayman

Consulting Practice Manager, RSM US LLP

“Jeff is detail oriented and thorough. He is committed to helping his clients succeed and loves tackling new challenges and learning new technologies. He's been invaluable to our team in getting our web, marketing, and analytic capabilities up to snuff, and I would recommend him strongly to others seeking a utility player with strengths in pure marketing, digital marketing technology, and industry best practices."

~Patrick Dawson

VP Solutions Marketing, Flatirons Solutions

“He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks this Diva's World!"

~Lori Ruff

Keynote Speaker & Author

“Jeff has the unique capability of both understanding strategic digital marketing planning as well as the technical expertise to implement and fine-tune marketing tools and processes to support digital marketing programs. The advantage this brings to his clients is that he can either lead and contribute to strategic planning and/or implement marketing technology (web content management and analytics tools, marketing automation platforms, SEO tools, etc.) that enable marketing teams to execute on digital marketing programs. Jeff’s technical knowledge and natural curiosities about marketing tools are phenomenal; he’s like a Google or Siri for marketing technology. When I have a question, I often turn first to Jeff and ask for his opinion or instruction on how to use a particular tool. He's passionate about marketing and has the chops to back it up."

~Julie Fouque

Director of Channel Marketing, Flatirons Solutions

“Jeff Kemp is a well-rounded marketing professional that really excels in Marketing Automation and Pardot Technical Architecture. Jeff's thorough approach to complex problems makes him a highly effective consultant and strategist."

~Charles Cunningham

Co-Founder, Creative and Corporate