We're all about Pardot and HubSpot Marketing Automation

With CRM and ops mixed in to get the job done

As Pardot and HubSpot consultants, we provide a unique balance of valuable consulting plus hands-on execution to make significant strategic and tactical improvements to your systems and processes.

As an expert team of Certified Salesforce Pardot Consultants and certified HubSpot Experts, we’re a US-based Pardot Marketing Automation Consulting Agency and HubSpot Solution Partner helping organizations achieve higher ROI from marketing efforts using proven methodologies and processes.


Perhaps the best part…pay-as-you-go agency service with no retainer required!

We’re all about marketing automation…and results

We’re a passionate team of business-savvy professionals who possess deep domain marketing and technology knowledge and experience to ensure things get done. Demand generation, brand awareness, lead conversion, audience segmentation and ongoing client engagement are key components of a robust marketing automation platform, but making platforms, processes, and internal teams all work together to meet your goals can be daunting. From system selection to implementation and onboarding set up to process optimization, training and beyond, we have the experience, knowledge and team to help you use technology and processes to reach your goals.

We’ve used almost every marketing automation and CRM system out there and can help you make the most of your technology investment.

What’s in your marketing tech stack?

As marketing automation consultants with specific expertise and professional certifications in Pardot (MCAE), Salesforce, and HubSpot, we’ve first-hand experience with the issues and challenges you’re facing. Our unique blend of valuable consulting with hands-on execution enables us to make significant strategic and tactical improvements to your systems and processes no matter where you are at in your journey. Additionally, we’ve two decades of experience with WordPress and other content management systems (CMS) and are able to extend our expertise beyond your marketing automation and CRM needs.

Where do you need help?

Improve ROI

Refine Sales & Marketing Alignment

Increase Lead Acquisition

Automate Complex Processes

Boost Conversion Rates

Heighten & Personalize Prospect Engagement

Quantify Marketing Efforts & Engagement

Enhance Lead Quality

Track Revenue Attribution

From the top to the bottom of the funnel…and everywhere in between

What we do best

Marketing & Sales Alignment

Let us create a diagram of your current end-to-end Marketing & Sales process, and extend it to include a roadmap of our recommended solutions for improving your lead flow and processes.

Automate MQL Marketing Qualified Leads

We can recommend and implement multiple MQL scoring criteria and processes that will ensure highly qualified prospects (Leads and Contacts!) are passed to Pre-Sales or Sales.

Full Lifecycle Management

Most Pardot implementations only pay attention to Leads. We help manage the full Lifecycle of all prospects including Leads, Contacts, and even existing Customers and Accounts.

Explore our Managed Services

For ongoing significant impact we recommend our Pardot Managed Services or HubSpot Managed Services made up of flexible monthly sprints for a perfect combination of strategic consulting complimented by tactical hands-on DFY (Done For You) professionally executed services.

We do deep dive discovery work to understand your marketing channels and processes, we put together and work on a roadmap of initiatives to help optimize platforms and develop systems for lead acquisition and lead management with prescriptive solutions, and advise you along the way as an extension of your team.

Flexible Hours Managed Services Plan

As hours worked increase ↗️ your rate decreases ↘️

Fixed Hours Managed Services Plan

Combine retainer discounts

Higher hours tier
lowers hourly rate
Longer retainer
lowers hourly rate

No retainer or contract required!

Select desired hours tier ranging from 10 - 100 hours per month.

Flexible hours, flexible rate, flexible tasks! Hours can flex up or down based on approved work.

Start with as little as 3 month retainer.

Sliding scale rate, the more hours we work on your tasks the cheaper your hourly rate, reduced rate is retroactive from hour one!

Hours are fixed each month but tasks can flex to whatever you want worked on.

Pay only for actual hours logged for work tasks each month.

Sliding scale rate, combine higher tier of hours per month plus longer term retainer for more savings.

We can work on practically any type of tasks you need.

We can work on practically any type of tasks you need.

Continue for another month as long as you realize value, or cancel any time.

Cancel once your retainer ends, or convert to Flexible Hours Managed Services to continue month-to-month.

Starting from...

Flexible Hours Managed Services prices start from $2400 for one month with 10 hours towards whatever tasks you need.

Starting from...

Fixed Hours Managed Services prices start from $2280 per month for 10 hours per month for three months.

Contact us for more info on Managed Services for Pardot, HubSpot, or Salesforce.

Some of our happy clients


We offer three Pardot Implementation or HubSpot Implementation/Onboarding Service packages ranging from our QuickStart package up to our deeper dive Scale package, or we can create a custom implementation/onboarding package for you.

Get in touch to choose the package that fits your needs and budget to get your Pardot or HubSpot platform set up right and your marketing team fully trained with best practices.

Start realizing value now so your marketing automation and CRM system investment actually provides value.


For occasional needs we offer ad-hoc services like:

  • Platform Audits
  • Platform Migration (Marketing Automation/CRM/CMS)
  • Marketing Automation Workshops
  • Pardot / HubSpot Training
  • CRM Selection Consultancy
  • Paid Advisory Calls

Contact us for more information about our ad-hoc services.


Alliance Defending Freedom

"Thank you for all you do for ADF.  We are seeing improvement in year to date numbers for email cultivation. The revenue is up 67% and the number of gifts up 90%."

~Peggy Kennedy

VP of Direct Response, Alliance Defending Freedom


“Jeff is a consummate professional and understands the sensitive database and sync interactions between Salesforce and Pardot better than most "experts" in the field. He was instrumental in the system ops setup at Roostify, working cross-functionally with sales, marketing and operational leadership to ensure the lead funnel was fully optimized. I wouldn't hesitate to recommend Jeff for any marketing automation task.”

~Heidi Elgaard

VP Marketing & Tech Startup Advisor, Roostify


“Your level of knowledge has been great from a consulting side because you understand how we work. You've been able to understand our challenges with unique solutions based on your knowledge of how each different platform works and how they can potentially work together. While you are remote you seem to be pretty responsive to be able to get things done when we need it."

~Kate Van Gorden

Marketing Manager, Syncroness

Alliance Defending Freedom

“Jeff and team are definitely the best option when it comes to Pardot consulting. I think he knows Pardot better than any of the Salesforce representatives and his organizational skills are unmatched.

My team handed Jeff a knotted ball of yarn and his patient persistence has us seeing incredible results with new found organization.

I'm excited about the opportunities we now have, thanks to Jeff and his team opening up new doors for us.”

~Sadie Joutras

Director of Digital Direct Response (Digital Marketing), Alliance Defending Freedom

The Tambellini Group

"Jeff and Optimal Business Consulting helped us think through the strategy for our lead generation process. From connecting our Salesforce and Pardot instances, mind mapping our MQL journeys, and training our employees, Jeff became a member of our marketing team. I am happy to recommend him as a Salesforce expert for those looking to think through a strategy and implement the technology to make it possible."

~Chris McNamee

VP Marketing, The Tambellini Group


“I'm very pleased to have invited Jeff to help me deliver a Pardot project. He's a senior consultant who can listen and understand business need. Jeff's technical skills extend beyond automation to prescribing Pardot architecture in respect of a client's data and desired sales, and marketing processes. I look forward to our next collaboration."

~Sy Nayman

Consulting Practice Manager, RSM US LLP

Flatirons Solutions

“Jeff is detail oriented and thorough. He is committed to helping his clients succeed and loves tackling new challenges and learning new technologies. He's been invaluable to our team in getting our web, marketing, and analytic capabilities up to snuff, and I would recommend him strongly to others seeking a utility player with strengths in pure marketing, digital marketing technology, and industry best practices."

~Patrick Dawson

VP Solutions Marketing, Flatirons Solutions

Keynote Speaker & Author

“He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks this Diva's World!"

~Lori Ruff

Keynote Speaker & Author

Flatirons Solutions

“Jeff has the unique capability of both understanding strategic digital marketing planning as well as the technical expertise to implement and fine-tune marketing tools and processes to support digital marketing programs. The advantage this brings to his clients is that he can either lead and contribute to strategic planning and/or implement marketing technology (web content management and analytics tools, marketing automation platforms, SEO tools, etc.) that enable marketing teams to execute on digital marketing programs. Jeff’s technical knowledge and natural curiosities about marketing tools are phenomenal; he’s like a Google or Siri for marketing technology. When I have a question, I often turn first to Jeff and ask for his opinion or instruction on how to use a particular tool. He's passionate about marketing and has the chops to back it up."

~Julie Fouque

Director of Channel Marketing, Flatirons Solutions

Creative and Corporate

“Jeff Kemp is a well-rounded marketing professional that really excels in Marketing Automation and Pardot Technical Architecture. Jeff's thorough approach to complex problems makes him a highly effective consultant and strategist."

~Charles Cunningham

Co-Founder, Creative and Corporate